Victory Motorcycles Print
If customers are tattooing your brand on their bodies, give yourself a pat on the back. But be careful, someone might turn it around on you.
Victory Motorcycles TV
Red Tag Sales Event
At the end of every riding season, Victory runs a Red Tag Sale to clear out inventory. Your standard auto marketing fare. The challenge is coming up with more exhilarating riding shots than the year before. That's also why this project was so much fun.
Agency: Tattoo Projects
Creative Director: Rudy Banny, Buffy McCoy Kelly
Senior Copywriter: Liam Soren
Art Director: Chris Bazata
Account Executive: Hannah Fairweather
Director of Production: William Boyer
Production Company - Shooters, Inc.