Exceeds Tastepectations

Sheetz TV, Digital, Mobile Radio

Exceeds Tastepectations

In new markets, consumers doubt the quality of food served at Sheetz. Pouring over strategy and research, we honed in on an overlooked tidbit from the client's internal research team: Most existing food customers describe the food as "Pretty good". Apparently, "pretty good" is the minimum threshold of perceived quality for considering Sheetz food. 



We say it's perfect.

You'll believe it's pretty good.

Agency: Tattoo Projects
Creative Director: Rudy Banny
Associate Creative Director: Chad Brophy
Copywriter: Liam Soren
Senior Art Director: Justin Rentzel
Director of Production: William Boyer
Production Company - Shooter, Inc. Los Angeles, CA