THE SUZY Qs
When Hostess brought back the classic favorite, Suzy Q's, fans were very upset. Apparently, it just wasn't the same snack they grew up with. Hostess had no idea what to do, so we needed to buy some time.
We contacted every Suzy, Suzie, and Susan, with a " Q" last name on Facebook, and asked them to help us out. A surprisingly large number agreed, and we managed to take control of the conversation around Suzy Q's.