GREENWORKS PRINT, DIGITAL
More Power than You Need
This campaign launched the full line of GreenWorks 80-volt tools, the most powerful in the world. Consumer research revealed the target, male homeowners, were perfectly satisfied with the competitors' 36- and 40-volt tools. There really was no demand for more powerful tools. So we created some.
Your classic volt-measuring contest.
Agency: Tattoo Projects
Creative Director: Rudy Banny, Buffy McCoy Kelly
Senior Copywriter: Liam Soren
Art Director: Chris Bazata
Account Executive: Katie Czyzewicz